Who we are!

Gaia Music Collective is a fast-growing creative community that has been growing rapidly over the past few years. We believe that communal music-making is a fundamental human practice, and this project seeks to build spaces for folks to connect through music: to themselves, to themselves, and to this big, beautiful world. All of this is probably best explained by browsing the vibes, watching this overview, or reading this writeup!

A majority of our growth has stemmed from online discovery (mainly Instagram and TikTok), to cultivate offline community. And in that realm, we are realizing that we need support! That’s where you come in ✨ :))

We’re looking for someone to take the lead in telling Gaia’s story. Someone with an eye for strategy & storytelling who can create & implement media & marketing strategies aimed at bringing Gaia’s presence to the next level. Someone to show not only that the music we make here is special, but that the process and people behind that music-making are just as special. Someone to not only continue creating the kinds of content & marketing that has led Gaia Music Collective to where we are, but to also dream up new ways of telling our story even more dynamically and organically. There is so much beauty unfolding here, and we want to be able to share more if it with our online audience in ways that are captivating, compelling, and true to what we’re building and how we’re building it.

🚪 OVERVIEW

  **Job Title: Media & Marketing Lead**

Employment Type: Part Time, 15-20 hours a week (with potential to increase based on need)

Compensation:

• $32-35/hr, with annual bonus (proportional share of collective earnings)
• Access to any/all Gaia events for free

Location: NYC

Core hours: Flexible hours ~ we trust you to set you hours! Key events to prioritize include:

• Monthly in-person team meetings on 1st Wednesdays
• Weekly Wednesday Afternoon Meetings
• Bi-Annual Team Retreats
• Gaia Events (often weekday evenings or weekend afternoons)

📝 JOB DESCRIPTION

The Media & Marketing Lead is responsible for shaping, stewarding, and amplifying Gaia Music Collective’s story.

This role sits at the intersection of strategy, storytelling, and execution. You will lead how Gaia shows up online, not just showcasing the beauty of the music we make, but illuminating the people, processes, values, and relationships that make Gaia what it is.

You will build upon the strong foundation of content and community engagement that already exists, while also dreaming up and implementing new, dynamic, and organic ways to tell Gaia’s story. The goal is to deepen resonance, expand reach, and invite more people into the world we’re building, in ways that feel authentic, values-aligned, and alive.

This is a focused, part-time role with real ownership. We’re looking for depth over volume.

💡 Key Competencies:

🌱 Values-Aligned Storytelling

• Ability to translate lived moments, creative process, and community energy into compelling stories
• Strong instinct for tone, voice, and emotional resonance across platforms
• Skilled at writing in a warm, invitational, connective voice
• Can hold brand consistency while letting content feel human and alive
• Attuned to the nuances of language in storytelling, particularly around inviting viewers to have their own experience of media rather than “telling them what they should feel”
• Can tell stories that feel aligned with mission, not just metrics

📱 Content Creation & Platform Fluency

• Comfortable creating short-form video, photo, and written content across multiple social media channels, optimizing content for each platform
• Can capture content in real time without disrupting the moment
• Knows how to make content that feels participatory, not extractive
• Has an intuitive sense of what will resonate both emotionally & musically
• Pays attention to pacing, rhythm, and energy in content

🧠 Strategy & Systems Thinking

• Thinks strategically about audience growth, engagement, and conversion
• Can plan content arcs, campaigns, and calendars while staying flexible
• Understands basic analytics and uses them to iterate, not over-optimize
• Sees media as part of a broader ecosystem (events, emails, community, partnerships)
• Self-directed and able to move ideas from concept to execution
• Balances creativity with reliability

🤝Community Engagement & Relationship-Building

• Builds relationships with our online community by ****consistently responding to DMs, comments, stories, and posts
• Keeps the community engaged through thoughtful, dynamic email communications
• Understands social media as a two-way conversation
• Helps Gaia’s page feel grounded in human connection through listening & responding
• Brings a warm, authentic, personable presence to online engagement

What Success Looks Like

• Gaia’s online presence feels clear, dynamic, and deeply human
• Event attendance increases
• Content consistently reflects both the magic of the music and the care behind it